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March 19, 2025

Going Big on Local Community for UNIQLO Nationwide Store Launches

Creating Local Community with UNIQLO in the US Agency: Independent Client: UNIQLO Role: Creative Director, Strategy, Content and Production First and Third Party Research Audience Insights Content Strategy Marketing/GTM Strategy Planning Creative Direction Production Influencer Marketing UNIQLO was kicking off a two-year-long season of store openings—starting with Los Angeles.
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 December 21, 2021

Driving EV Rebates in Underserved Communities

https://thesmithy.world/wp-content/uploads/2021/12/faed7a3f3f14896c0b788cb01e9ffa5e53541c08.mp4https://thesmithy.world/wp-content/uploads/2021/12/Couple_hero_v1-1.mp4https://thesmithy.world/wp-content/uploads/2021/12/132206e86434e60136487ece730f374288afb405.mp4https://thesmithy.world/wp-content/uploads/2021/12/5bff244a89214691e09c2bfc20bd3bd8609360f3.mp4 Modifying Misconceptions to Boost Social and Environmental Impact Agency: For Good and Company Client: Oregoin’ Electric / Portland General Electric Role: Strategic Lead First and Third Party Research Audience Insights Cultural Strategy Strategic Position Creative Strategy Organic and Paid Social Strategy Communications Planning The Oregon Electric Vehicle Coalition
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