Solving decision fatigue for moms by making Alden’s the no brainer choice for frozen treats. Agency: For Good & Company Client: Alden’s Organic Ice Cream Role: Director of Strategy First and Third Party Research Audience Insights Social Listening Creative Strategy Organic and Paid Social Strategy Marketing/GTM Strategy Planning Alden’s

Inspiring Grocery Shoppers to Buy Dairy Through Data Driven Social Content. Agency: CMD Client: Dairy Farmers of Washington Role: Social and Creative Lead (Director of Social and PR) First and Third Party Research Audience Insights Social Listening Creative Strategy Organic and Paid Social Strategy Creative Direction Art Direction Production