About Me
About me
Some call me a strategist, a social sorceress, a marketing oracle. Others simply call me Mum.
British-born, California-forged, and Oregon-enchanted, I’ve spent over 16 years conjuring communities, weaving brand magic, and divining future trends.
From indie designers to global giants like Uniqlo, Microsoft, and Adidas, I blend culture, trends, empathy, data, and a pinch of creative mischief to turn insights into gold. Whether summoning a single social post or orchestrating an omni-channel odyssey, my craft is always audience-first—rooted in empathy, sharpened by experience, and guided by data.
British-born, California-forged, and Oregon-enchanted, I’ve spent over 16 years conjuring communities, weaving brand magic, and divining future trends.
From indie designers to global giants like Uniqlo, Microsoft, and Adidas, I blend culture, trends, empathy, data, and a pinch of creative mischief to turn insights into gold. Whether summoning a single social post or orchestrating an omni-channel odyssey, my craft is always audience-first—rooted in empathy, sharpened by experience, and guided by data.
![](https://thesmithy.world/wp-content/uploads/2025/02/Kelsi_1.png)
When I’m not decoding consumer behavior or creating content, you’ll find me chasing artistic muses, plotting elaborate journeys, or simply basking in the magic of my greatest creation—my daughter, Dolly.
Let’s make some magic. ✨🔮
Awards
- Shorty Awards Finalist Launch Campaign, adidas Reverse Retro, 2023
- PR Daily Content Marketing Award “Best Content Series”, Dairy Farmers of Washington 2019
- Shorty Awards Finalist Beauty Mary Kay Charcoal Mask 2017
- Beauty 2.0 Awards, Winner: Best Social Media Presence 2017
- Beauty Marketing Awards, Winner, Mary Kay “I Can…”
Brand Experience
- Uniqlo
- Microsoft
- Bonne Maman
- Adidas
- Mary Kay
- Deschutes
- Washington Dairy
- Jeld Wen
- Intel
- Timberland
- and many more