About Me

About me

Some call me a strategist, a social sorceress, a marketing oracle. Others simply call me Mum.

British-born, California-forged, and Oregon-enchanted, I’ve spent over 16 years conjuring communities, weaving brand magic, and divining future trends.

From indie designers to global giants like Uniqlo, Microsoft, and Adidas, I blend culture, trends, empathy, data, and a pinch of creative mischief to turn insights into gold. Whether summoning a single social post or orchestrating an omni-channel odyssey, my craft is always audience-first—rooted in empathy, sharpened by experience, and guided by data.

When I’m not decoding consumer behavior or creating content, you’ll find me chasing artistic muses, plotting elaborate journeys, or simply basking in the magic of my greatest creation—my daughter, Dolly.

Let’s make some magic. ✨🔮

Awards

Brand Experience