About Me
About Me
Some call me a brand strategist. A content pro. An integrated marketing expert. At home, I’m just Mum.
British-born, California-ripened, Oregon-settled, I’ve spent nearly 20 years helping brands figure out who they are, who they’re for, and how to show up in a way people can connect with. My practice blends culture, behavior, empathy, and data—so decisions aren’t just clever, or fun— they’re true, and they're impactful.
I work across the full stack of brand strategy: research and insight, positioning and promise, brand architecture, audience segmentation, messaging frameworks, tone of voice, and go-to-market planning. I facilitate the hard conversations, align the room, and leave teams with focused and inspired—then I help translate it into creative that makes sense in the wild.
I’ve partnered with indie designers and global teams alike—Uniqlo, Microsoft, Adidas, and more—on everything from foundational brand builds and rebrands to integrated campaigns and community and social media programming.
Whether it’s a foundational brand position or an omni-channel campaign plan, I lead with audience insight—empathy-first.
When I’m not doing all this, you’ll find me chasing creative side quests, styling elaborate dinner parties for Mother Supper, or hanging out with my favorite person: my daughter, Dolly.
Let’s make some magic ✨
Some call me a brand strategist. A content pro. An integrated marketing expert. At home, I’m just Mum.
British-born, California-ripened, Oregon-settled, I’ve spent nearly 20 years helping brands figure out who they are, who they’re for, and how to show up in a way people can connect with. My practice blends culture, behavior, empathy, and data—so decisions aren’t just clever, or fun— they’re true, and they're impactful.
I work across the full stack of brand strategy: research and insight, positioning and promise, brand architecture, audience segmentation, messaging frameworks, tone of voice, and go-to-market planning. I facilitate the hard conversations, align the room, and leave teams with focused and inspired—then I help translate it into creative that makes sense in the wild.
I’ve partnered with indie designers and global teams alike—Uniqlo, Microsoft, Adidas, and more—on everything from foundational brand builds and rebrands to integrated campaigns and community and social media programming.
Whether it’s a foundational brand position or an omni-channel campaign plan, I lead with audience insight—empathy-first.
When I’m not doing all this, you’ll find me chasing creative side quests, styling elaborate dinner parties for Mother Supper, or hanging out with my favorite person: my daughter, Dolly.
Let’s make some magic ✨
British-born, California-ripened, Oregon-settled, I’ve spent nearly 20 years helping brands figure out who they are, who they’re for, and how to show up in a way people can connect with. My practice blends culture, behavior, empathy, and data—so decisions aren’t just clever, or fun— they’re true, and they're impactful.
I work across the full stack of brand strategy: research and insight, positioning and promise, brand architecture, audience segmentation, messaging frameworks, tone of voice, and go-to-market planning. I facilitate the hard conversations, align the room, and leave teams with focused and inspired—then I help translate it into creative that makes sense in the wild.
I’ve partnered with indie designers and global teams alike—Uniqlo, Microsoft, Adidas, and more—on everything from foundational brand builds and rebrands to integrated campaigns and community and social media programming.
Whether it’s a foundational brand position or an omni-channel campaign plan, I lead with audience insight—empathy-first.
When I’m not doing all this, you’ll find me chasing creative side quests, styling elaborate dinner parties for Mother Supper, or hanging out with my favorite person: my daughter, Dolly.
Awards
- Shorty Awards Finalist Launch Campaign, adidas Reverse Retro, 2023
- PR Daily Content Marketing Award “Best Content Series”, Dairy Farmers of Washington 2019
- Shorty Awards Finalist Beauty Mary Kay Charcoal Mask 2017
- Beauty 2.0 Awards, Winner: Best Social Media Presence 2017
- Beauty Marketing Awards, Winner, Mary Kay “I Can…”
Brand Experience
- Uniqlo
- Microsoft
- Bonne Maman
- Adidas
- Mary Kay
- Deschutes
- Washington Dairy
- Jeld Wen
- Intel
- Timberland
- and many more